California Consumer Privacy Notice

LAST UPDATE November 20, 2023.

This California Consumer Privacy Statement supplements Seacliff Inn Aptos privacy policy and site security statement found here and applies solely to California consumers’ personal information we collect online and offline.

Categories of Personal Information	Categories of Sources	Purpose for Collecting	Categories of Third Parties to Whom PI was Sold or Shared	Categories of Third Parties to Whom the Information was Disclosed
Identifiers and Contact Information: Personally identifiable identifiers such as name, billing address; telephone number email address, account name, signature,	Directly from you, such as when you create an account with us	Performing services, maintaining accounts, providing customer service, processing transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or similar services; Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance; Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity; Activities to verify or maintain the quality of service, the web site, a service or device that is owned, managed or controlled by us, and to improve, upgrade, or enhance the service	Online advertising services and data analytics providers	Joint marketing partners, our affiliates, online advertising services and data analytics providers Vendors who provide services on our behalf Government entities Social networks
Government-Issued Identifiers: Social Security number, driver’s license number, passport number	You
Demographic Information (such as gender and age)
Payment Card Information:bank account number, credit card number, debit card number and other similar identifiers. Associated with You				Vendors who provide services on our behalf
Commercial Information:Commercial Information: Shopping preferences, purchases, order information which we obtained from transactions and through the use of cookies.			Online advertising services and data analytics providers	Joint marketing partners, our affiliates, online advertising services and data analytics providers Vendors who provide services on our behalf Government entities Social networks
Internet or Other Electronic Network Activity Information:and other forms of online identifier, internet protocol address,Technical Identifiers and Online Activity: Unique personal identifiers (such as a device identifier); cookies, beacons, pixel tags, mobile ad identifiers and similar technology Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements.			Online advertising services and data analytics providers	Joint marketing partners, our affiliates, online advertising services and data analytics providers Vendors who provide services on our behalf Government entities Social networks
Geolocation data, audio, visual, or similar information: Geolocation Data: Data approximated to region via an IP address.				Joint marketing partners, our affiliates, online advertising services and data analytics providers Vendors who provide services on our behalf Government entities Social networks
Inferences Drawn from the Above Categories:Inferred or Derived Information: Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, behavior, attitudes, intelligence, abilities, and aptitudes.			Online advertiser and data analytics providers	Joint marketing partners, our affiliates, online advertising services and data analytics providers Vendors who provide services on our behalf Government entities Social networks
Sensitive Personal Information		We only collect sensitive personal information, as defined in the applicable U.S. state privacy laws, for the purposes allowed by law or with your consent. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you.

Seacliff Inn Aptos has no knowledge of collecting, selling, or sharing the personal information of any consumers under 16 years of age.

Seacliff Inn Aptos does not use or disclose sensitive personal information for purposes other than those permitted by law.

Your Rights

Based on your state of residence, you may have the following rights:

The right to know what personal information the business has collected about the consumer, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom the business discloses personal information, and the specific pieces of personal information the business has collected about the consumer;
The right to delete personal information that the business has collected from the consumer, subject to certain exceptions;
The right to correct inaccurate personal information that a business maintains about a consumer;
If the business sells or shares personal information, the right to opt-out of the sale or sharing of their personal information by the business;
If the business uses or discloses sensitive personal information for reasons other than those set forth in section 7027, subsection (lm), the right to limit the use or disclosure of sensitive personal information by the business; and
The right not to receive discriminatory treatment by the business for the exercise of privacy rights conferred by the CCPA, including an employee’s, applicant’s, or independent contractor’s right not to be retaliated against for the exercise of their CCPA rights.

You can exercise your CCPA rights by submitting your request here or by calling us at (844) 834-9898. To opt out of the sale or share of your data, please click here. and by following the instructions on the following links:

The NAI’s opt-out platform: http://www.networkadvertising.org/choices/

The EDAA’s opt-out platform http://www.youronlinechoices.com/

The DAA’s opt-out platform: http://optout.aboutads.info/?c=2&lang=EN

The opt out will place a cookie on your computer that is unique to the browser You use to opt out. If you change browsers or delete the cookies saved by your browser, You will need to opt out again.

FINANCIAL INCENTIVES

We offer our customers the opportunity to receive promotions such as lowest rates guarantees, access to special offers, and hotel events when you sign-up for Pacifica Perks or other brand loyalty programs. By signing up, you also consent to receive communications from us via email. When you sign up for one of these Offers, we typically ask you to provide your name and email address. Because we collect personal information when we provide the Offers, this may be interpreted as a “Financial Incentive” under California law. The value of the personal information that we collect is reasonably related to the expenses related to offering you the Offers. You may withdraw from participating at any time by clicking unsubscribe at the bottom of the emails or by filling out the contact us form on our website.

“SHINE THE LIGHT” LAW

We acknowledge that California’s “Shine the Light” law permits California residents to annually request and obtain information free of charge about what Personal Data is disclosed to third parties for direct marketing purposes in the preceding calendar year. We do not, without your consent, distribute your Personal Information that we collect to outside parties for their direct marketing, or any other purpose, except as provided for in this Policy.